A beautiful thing happened with me a few years back. I saw something and it re-triggered my thoughts. So sharing with you.
My mother, who was very old, was having a problem for quite some days and somehow to allopathic medicine was not working. I came to know (thru a friend) that there is a homeopathic doctor who has a clinic nearby and he has some expertise in that area.
Deciding that there is no harm in trying I took my mother to the Doctor. He came down 3 stories from his clinic to see my mother in the car where she was sitting (she was not mobile), did the check up and discussion in the car and then he and I went up to his clinic where he made the medicine.
After he had given the medicine to me and given me the instructions on how to administer them, I pulled out my wallet to pay him his regular fees……
He immediately stopped me. Confused, I asked why…..he said something very nice and interesting…..
He said, I don’t take money from patients who are 80 + years and older.
I asked why…..and his logic stumped me….stumped me by its simplicity, common sense and effectiveness as an approach.
He said, look like most of us I also want to do something for others but then being a fully occupied doctor I don’t get time to devote to helping others. Therefore I thought and came to this conclusion that can I bring in the element of social service in my work itself. That way, I won’t have to work extra hours, I will be able to do some real help for the old people and I will be doing in the area where I am best at…..
Now, that also triggered my thought process.
Why can’t our hospitals and doctors do something like this…..the social security net is highly inadequate and as a result our super seniors are forever struggling. It will be able great way to do CSR, help our very old people and do it in the area of their strength without putting any extra work outside their normal work hours. And yes, there will be some monetary impact but how much? After all how many people reach that age bracket?
Also, every organization spends a good chunk of money on CSR; use that for helping the old…instead of for…to be a bit blunt….doing things which in some organizations can be bit of a PRish CSR activities….
Add to the above; imagine also the good wishes, blessings and the goodwill it will generate….
This is the least we can do for our elders….at 80 + they are playing their last innings, they are weak, they have done their bit for the country, and they know that……the end is near….
Can’t we….do just this much?
Think about it?